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February's 'Tool's of the Trade Issue', is sure to spark your imagination. Discover new styling tips in our StyleMakers article, Chic & Sleek, and see how styling tools can both create a perfect finish and be a launching pad for increased revenue in our business builders article, Finish and Begin. Also be sure to check out The Perfect Match, a look at Mirabella's latest releases and how they continue to define the face of beauty. While M by Maly's is coming to an end, our new SalonCentric Magazine has just begun. Exciting new content, cutting-edge editorial and exclusive savings guarantee inspiration from cover-to-cover. The debut issue launches this March. Stay tuned!
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Whisper, Speak or Shout
If you want the scoop on hair color
trends, go to the top. Kim Vo, master colorist to A-List Hollywood
and celebrity judge on "Shear Genius", doesn’t just spot trends;
he’s in a position to set them. This year, he says, color is
going to go to extremes. "We’re going to be seeing Bohemian",
Vo says. "And we’re definitely going to be seeing a lot of Rock
‘n Roll."
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Soy to the World... with a Kiss of Cocoa!
When the Sexy Hair brand debuted in 1999,
it was known as Big Sexy Hair. The name was a bold declaration,
one that seemed to fly in the face of the long / straight / smooth
mania that emerged five years before with the "Rachel", worn by
Jennifer Aniston on Friends. Positioned firmly in an underappreciated
niche, Big Sexy Hair exploded...
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All the Way
Sherman Oaks, CA, is an area crammed
with celebrities, and the businesses that cater to them. Despite
such a crowded playing field, Salon True has built up a client
base that is dotted with boldface names and regular folks alike.
The one thing they have in common: everyone is looking for a salon
experience that feels like the star treatment.
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Develop Your Bottom Line
Selling color – attracting new color
clients or selling more services to existing clients – is an untapped
resource in many salons. Redken Business Partner and President
of Salon Development Corporation, Michael Cole instructs salon
professionals on the art of selling color and...
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